Recent studies have shown that a clear majority of kids prefer humour over much else, and like books that have characters they can identify with. Basically, books that are more entertainment than infotainment (which is the key factor for parents determining what their child should read). And that is precisely what we hope will be the keyword for the list: engaging content for children that helps establish a long-term bond.
Book distributors are crucial in the supply chain of books from publishers to readers. Gaurav Sabharwal steers Prakash Books, one of India’s leading distributors of trade fiction and non-fiction. With offices in Daryaganj, the heart of the books’ business in northern India, he has witnessed a sea of changes in the business over the past…… Continue reading For books to sell, the desire to read needs to be created: Gaurav Sabharwal, Prakash Books
SHREYA PUNJ Almost fifty days since Indian prime minister Narendra Modi announced that ₹500 and ₹1000 ceased to remain legal tender – or as the media termed it, ‘demonetisation’ – and large parts of the country are still reeling from his decision’s impact. While the disruption has affected all aspects of daily life, we decided to…… Continue reading Has Demonetisation Affected the Production and Sale of Books?