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#PublisherSpeak: Tina Narang on HarperCollins India’s children’s books division

Recent studies have shown that a clear majority of kids prefer humour over much else, and like books that have characters they can identify with. Basically, books that are more entertainment than infotainment (which is the key factor for parents determining what their child should read). And that is precisely what we hope will be the keyword for the list: engaging content for children that helps establish a long-term bond.