October Picks | The Best of Foreign Fiction and Non-Fiction

STOP PRESS! Our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world’s… Continue reading October Picks | The Best of Foreign Fiction and Non-Fiction